Adobe Acquires Omniture, Inc.

So it seems the takeover is complete. I received this notification via a newsletter subscription to Omniture:

Adobe Systems Incorporated is pleased to announce its recent acquisition of Omniture, Inc. We’re excited about the opportunities this combination creates. By combining Adobe’s content creation tools and ubiquitous clients with Omniture’s Web analytics, measurement and optimization technologies, the company will be well positioned to deliver solutions that can transform the future of engaging experiences and e-commerce across all digital content, platforms and devices. To learn more about the acquisition, please visit: http://www.omniture.com/en/company/adobe_faq.

Adobe’s foray into web analytics and tracking market cost them $1.8 Billion. The purchase of Omniture, viewed by many as being the Cadillac of web marketing analytics solutions, significantly extends the scope of their internet toolkit. It will be interesting to see if they can align this with the tools they have become famous for.