Relevance meets the real-time web, Google Live

Google continues to rollout fresh new “What Have We Here” items. The latest is Live Search. This new product appears in the normal SERP and gives searchers a peak into the stream of new posts from Twitter, Facebook and blogs.

It is the culmination of Google’s agreement with Twitter and allows them to provide users access to immediate information. If you Google “Tiger” you can get a peak at the new feature.

As an internet marketing professional I look at it as something to keep an eye on. It will be sometime before it pairs down to low search volume queries, but it is certainly a way to feed info to pop culture monitors for now. The excerpt from Google’s official Blog is below.

Search is a natural starting point for discovering the world’s information, and we strive to bring you the freshest, most comprehensive and relevant search results over an ever expanding universe of content on the multitude of devices you use to access it.That’s why today, at the Computer History Museum, we’re excited to share a few new innovations in the areas of real-time, mobile and social search that we feel are important steps in the evolution of information access.First, we’re introducing new features that bring your search results to life with a dynamic stream of real-time content from across the web. Now, immediately after conducting a search, you can see live updates from people on popular sites like Twitter and FriendFeed, as well as headlines from news and blog posts published just seconds before. When they are relevant, we’ll rank these latest results to show the freshest information right on the search results page.

via Official Google Blog: Relevance meets the real-time web.