Google’s 5 easy steps go a long way

Google has produced a great video that walks clients through the process of developing an effective television commercial. But I like it because it works across a lot of different media. It’s always difficult to get advertisers to step outside of their close proximity to their brand. Too often they end up destroying their own [...]

Google Rolls Out Click-to-Call Phone Numbers

Google has continued it’s push into the local advertising space by leveraging handheld internet devices to add phone numbers to AdWords ads that are clickable. As more people search for goods or services using their mobile phones advertisers will have the opportunity to pay to shorten the contact cycle with a one click call.
The ads [...]

Apple to Introduce Mobile Advertising Into Its Ecosystem

Apple is apparently getting into the mobile advertising business, judging from news that it’s buying Quattro, but just how it plans to structure its ad model is a matter of conjecture. It’s all about finding new channels for monetization in its empire of devices, content and services.
Read full story via E-Commerce News

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