Google Masks Searches for Logged In Users

Google has decided it needs to take privacy to a new level that will have consequences for online marketers who use Google Analytics for site metrics.In an official release Google said:
As search becomes an increasingly customized experience, particularly for signed in users, we believe that protecting these personalized search results is important. As part of [...]

Video Marketing for Plastic Surgeons – Don’t Be Afraid To Get Real

Video Marketing for Plastic Surgeons – Don’t Be Afraid To Get RealEdit This EntryMore and more plastic surgeons are realizing the importance of video in their marketing efforts. It is a format that consumers are very comfortable with and one that builds trust and familiarity which is particularly important for medical practices. If a prospective [...]

Negative Reviews Can Have a Positive Effect, Sometimes

If you read a number of positive reviews for a product or restaurant, one negative one might actually boost your regard, according to a new study in the Journal of Consumer Research. That is true as long as the negative information only creates a minor blemish and if you can’t think deeply about it.
“Imagine that [...]

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